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About SWTC

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“I can remember sitting at the foot of my Nona’s chair for hours. I was a human swift, holding her yarn delicately in the air while she wound it into meticulous balls. She was a perfectionist about her yarn balls and it took forever. But I treasured the time with Nona and I couldn’t wait until I could learn to knit and my baby sister would become MY personal swift.”

For Jonelle Beck Kelly, it was the beginning of a love affair with yarn and fiber that would last a lifetime. As part of a Mother-Daughter team of South West Trading Company, Jonelle and her mother Jonette Beck have created an exciting yarn company in the United States that specializes in cutting edge fibers and yarns. Their passion is SOYSILK.  These amazing yarns are now available worldwide.

The core philosophy of South West Trading Company is to only handle the finest and rarest products from the highest quality fibers. SOYSILK, the trademark name for the company’s Soy Fiber, is the foundation. SOYSILK is made from the proteins in Soy, a renewable resource. The fiber is soft like silk yet warm, like cashmere. It wicks away moisture and has a soft, gentle drape. Interestingly, Henry Ford first thought of the idea of Soy Silk in the 1940s. However, during WW2 the government chose to endorse Rayon and Nylon and it would be decades before Soy fiber came to fruition. Now, this stunning fiber is available from South West Trading Company for spinning, knitting, crochet, and weaving. The company has rich, elegant colors that are designed around collections of variegated yarn paired with complimentary solids, enabling the artist to find yarns that match together for whatever fabulous projects they dream up.

The warehouse for South West Trading Company is always hopping.   Jonelle’s girls kick in after school to help with the family business and take great pride in being part of it all.  The giant classroom at SWTC welcomes occasional celebrity knitters for workshops and beginner knitters for classes. Area knitters even drop by to visit and knit every month.

Jonette, also a lifetime knitter proudly summed up her experience by saying, “I come to work and my daughter is here and my grand children are here and my knitting needles are here. Why would I ever retire?”

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